During the Eurosonic Noorderslag event, which is held from 17 through 10 January 2018, Groningen will be the centre of the music industry. With a huge number of European bands and performers displaying their talents, Eurosonic is the largest showcase festival in Europe.
Eurosonic Noorderslag is the main platform for new European music. This is more than a festival: it is also a conference and media event, with radio and TV broadcasts throughout Europe. By tradition, various awards are presented during the festival, such as the European Border Breakers Awards, the European Festival Awards, and the Pop Media Prijs and Popprijs awards.